Final Ad Design and Mockups
Ad Design Process
Photoshoot Planning, Photoshoot, and Editing
The first test print looked too empty at the top, so I reworked the layout and adjusted the text hierarchy from top to bottom before producing the final print. I also reviewed different paper options provided by the printer to ensure the final piece achieved the desired quality and presentation.
Photo Refinement2
Photo Refinement1
Photoshoot
Photoshoot Plan
Final Print Guide and Final Prints
I did not use a template or folding guide, which made me concerned about whether I would be able to fold the package accurately. The printer informed me that they would not provide folding services, so I added faint crease, cut, and bleed lines to make the assembly process easier. After carefully folding and assembling the package myself, the final result was clean, functional, and satisfying.
Digital Design Development and Test Print Results
The first test print looked too empty at the top, so I reworked the layout and adjusted the text hierarchy from top to bottom before producing the final print. I also reviewed different paper options provided by the printer to ensure the final piece achieved the desired quality and presentation.
Brainstorming, Handmade Prototype, and Concept Development Sketches
