This project reflects my full journey from rough sketches to the final North Carolina Folk Festival poster, starting with no clear direction and gradually shaping the design through experimentation and feedback. I began with the idea of using three musicians. Still, the amount of required text made the layout feel crowded, so I shifted toward a cleaner concept built around bold typography and illustrated musical elements. Expanding the color palette added more energy, and organizing the information with a stronger hierarchy improved clarity and flow. Balancing heavy text with a lively layout was the biggest challenge. Still, through revisions in contrast, scale, and graphic elements, the final poster became more dynamic and aligned with the spirit of music and community. This process taught me the value of flexibility, clear communication, and trusting the evolution of an idea, helping me grow creatively and confidently.
Mockups
Digital Development
Ticket Front
Ticket Back
T-shirt Design
Staff ID
Design elements
Design elements
Poster Digital Development Process
Concept Development
